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THE EDGE
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| SIFT THROUGH |
PROBLEM
How do we get new entrepreneurs and business owners to advertise in our print and online magazine?
INSIGHT
Clients like being made to feel like they're winners, and everyone likes being written about in a publication.
TARGET AUDIENCE
Business owners and entrepreneurs (male or female aged 25-65)
SOLUTION
Redesign the creative to give the magazine a more youthful, techy look. Show why they want to be a part of the writeups and features, because everyone else who is cool is already doing it.
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