
Logo Design
There are some logos and in turn, typefaces, that have surpassed time and our turbulent modern history. You’ll never be asking whose logo that is when you see the double C of CHANEL house, and of course you’ll know the Coca-Cola red and the swish of NIKE, but what are the names of these fonts and more importantly, do they matter? How does a curve or line reflect the mindspace that a brand is trying to impart in its message? Is there a deeper reason why we collectively throw a