There are some logos and in turn, typefaces, that have surpassed time and our turbulent modern history. You’ll never be asking whose logo that is when you see the double C of CHANEL house, and of course you’ll know the Coca-Cola red and the swish of NIKE, but what are the names of these fonts and more importantly, do they matter? How does a curve or line reflect the mindspace that a brand is trying to impart in its message? Is there a deeper reason why we collectively throw a

Where to start? You’ve started a company; you have an idea that hasn’t been done before and you just know that in a year if you really commit, you’ll get the rich rewards you seek. No more getting up at 7 am to beat the traffic in a scratchy shirt working for a company you don’t really vibe with. You want to be your own boss, answer to no one, and do the thing that you enjoy and love. But is it all just as simple as some people would have you believe on YouTube? Many entrepre