THE EDGE

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The Edge Article
The Edge - Inspiration Article

| SIFT THROUGH |

PROBLEM

How do we get new entrepreneurs and business owners to advertise in our print and online magazine?

INSIGHT

Clients like being made to feel like they're winners, and everyone likes being written about in a publication.

TARGET AUDIENCE

Business owners and entrepreneurs (male or female aged 25-65)

SOLUTION

Redesign the creative to give the magazine a more youthful, techy look. Show why they want to be a part of the writeups and features, because everyone else who is cool is already doing it.