PENGUIN RANDOM HOUSE

PROBLEM

How do we enhance the relationship for time-poor 18-30 year olds?

INSIGHT

Penguins are a cute, endangered animal in a world of climate change and social division. We want them to bring people back to reading.

SOLUTION

We want to launch bright, visually appealing ads that humanize penguins that speak to and engage the three core target audiences with design, climate change issues and social connections.