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PENGUIN RANDOM HOUSE
How do we enhance the relationship for time-poor 18-30 year olds?
Penguins are a cute, endangered animal in a world of climate change and social division. We want them to bring people back to reading.
We want to launch bright, visually appealing ads that humanize penguins that speak to and engage the three core target audiences with design, climate change issues and social connections.
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